Take the Attitude of a Student. - Og Mandino

Dan Schawbel

Dan Schawbel is the leading personal branding good for young professionals. Read full profile

People you know or take never met yet are googl'ing you lot. Permit's face it, y'all're even google'ing yourself! At the stop of 2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Cocky-Googling), which was more than than double v years agone. It'southward a pretty safe bet that percentage has climbed to over 50 or 60% by this year.

Some people might can information technology ego-surfing, but it's actually a good practice to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing yous either for fun or considering they desire to learn more than almost y'all. Hiring managers desire to meet if y'all have a clean record in Google, which is your permanent record considering every move you make (yes even a blog annotate) is stored there forever. Before I went on a 2nd date once, the girl Google'ed me. If she hadn't liked what she saw, the 2nd engagement wouldn't have happened. Try doing it correct now and see what you become.

There is no hiding from Google!

Google keeps track of just about everything you exercise on the internet. It patrols and captures your online behavior, such equally when you post on your web log, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Bated from the content you lot create and distribute over the cyberspace, other people are talking most you, which means that Google has a complete picture (about like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a periodical of your life. Your children and children'southward children will be able to find out everything nigh you when they grow older. "Mom, look what I just found out about Dad in Google." Your personal brand can't hide from Google. There is 1 major exception to this though.

Mutual names

If your name is common, such as Mike Smith, so it will exist very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. Yous won't exist able to compete with the athletes and musicians on the showtime few pages. If your life goal is to rank in the top 10 results, that may exist achievable, if you either become very famous or work extremely hard at edifice content each and every 24-hour interval for your entire life. At the age of sixty you might find out that Google inverse their algorithm and you'll lose all that hard piece of work. The signal being is that yous'll accept to differentiate your name in club to rank high. I typically recommend you apply your centre name or a nickname in this example. The worst case scenario is that you modify your name completely ;).

Celebrity names

Celebrities are very fortunate considering they get mass media attention, which means traditional media sources (NY Times, ABC News) write manufactures virtually them. These sources rank extremely high in Google. We're talking Google PageRank'south of 8 and higher! Your blog posts about these celebrities will never end up on the meridian 20 results for their name unless yous are Perez Hilton. If your name is the same as a celebrities, y'all are in large trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't take any friends with these names, but even with C-level celebrities, you lot don't stand up a take chances. If yous are stuck with a celebrity name, I suggest that you lot build your brand effectually an area of your expertise or involvement and connect it to your brand name.

Unique names

While growing upwardly, you might have been made fun of people of your unique name because it was "unlike." Although you were ostracized and made fun of, right now you go to laugh at anybody else! With a distinct name, you are able to easily manipulate the results for your name on search engines. When you become to your high schoolhouse reunion and run into your friends, yous'll get the last express mirth because you can be visible and command perceptions, while they simply cannot. When you Google your proper name, whether yous accept results that reverberate your make, you'll run across how difficult it volition be to rank loftier for it or non. Depending on the competition, it may take you a few days or a few months. Over time, if you work very hard, you'll own the acme ten results for your proper name.

In my next post, I'll talk most what you can do to gain command over your Google results and permit your personal brand shine through.

Featured photo credit: Adam Winger via unsplash.com

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Source: https://www.lifehack.org/articles/work/take-the-attitude-student-mandino.html

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